On Blogging: Find Your Focus

The start of the New Year means bloggers everywhere are sitting down, reviewing stats and trying to determine how to move forward in 2015. Looking at what worked, what kind of made an impact and what totally failed in hopes of not repeating the same mistakes again.

Reviewing, planning, and scheduling what’s –hopefully, fresher and stronger content than the year before.

If you’re looking to really hone in and make changes to your blog this year, there’s no better piece of advice I can offer than to find a focus, and stick with it. You may have a list ten miles long of things you hope to do or changes you’d like to make to your space:

  • Tweet more often, and use hashtags
  • Create and launch a newsletter to engage my readers
  • Instagram twice per week
  • Create quality blog post images and use less stock photography
  • Learn web design
  • Gain more followers on Pinterest
  • Just be better…

I definitely have a list with some of the above right at the top.

It’s easy to get lost in everything we hope to accomplish. And in the end, we end up sub-coming to stress and overwhelm and achieve far less than we would have had we placed less pressure on ourselves. We dedicate so much time and effort to these small tactics that we totally lose sight of the larger strategy. Finding a focus helps to narrow the vision, shorten the list and makes accomplishing those giant blogging feats ten times easier.

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Here’s my simple recipe for stepping back and focusing on the goals that really matter when it comes to the blog (or anything else, really)…

Know the ultimate goal.

That’s not to say you need to have a five or ten year plan established, but having a general idea of where you’d like to take your venture is a great help. Always be reaching, always be working –but know what you’re reaching and working to achieve.

It’s totally normal if you find that, down the road, your ultimate goal changes. So don’t feel that once you start working towards something, you can only do that thing.

Map out some first steps.

Once you have an idea of where you’re going, you should start planning how you’d like to get here. All of those smaller, stepping stone goals usually pop up when exploring routes to your main goal.

Say your ultimate goal is to launch a consulting business that allows you to help artists and creatives. You want to use your blog to connect with your audience and advertise your service. Well, how are you going to get yourself and your platform to that goal? Maybe you create a strong Instagram filled with visuals that draw artists to your blog. Or you pitch yourself to other bloggers and share guests blogs to expand your reach.

Stop, check then do.

Once you know what you’re working towards, everything else becomes a system of stopping, checking and then deciding to do. When a new opportunity comes your way –something which will require your mindfulness, time and focus, you should

Stop, and think before saying yes or no.

– Check, with what you know your ultimate goals to be. Will this opportunity act as a stepping stone or a distraction? (Just because it isn’t a stepping stone doesn’t mean you shouldn’t do it, but it creates something to think about).

– Do, take action. Yes, no or maybe later (there’s nothing wrong with putting something aside to focus on your bigger goals).

When I know what I’m working towards, and spend time focusing on that rather than trying to divide my time amongst everything that hits my desk (or inbox), I’m ten times more productive and get so much more done.

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  1. Love the “Stop, check then do” step. I often forgot to take a step back before taking a decision. Mindfulness is difficult to achieve but I’m working on it :).
    Thanks a lot for your post.
    Rose…

    • So glad you enjoyed the post 🙂 Being mindful about wanting to be more mindful sounds like a great first step to me 🙂

  2. This is such a great post! We have many of the same goals this year 🙂 I’m with you on finding a focus. Once I redid my blog this year, I realized that my focus was too wide and I definitely had to narrow it down. That has really helped me find my niche 🙂

    • I’m so glad that you’ve been able to narrow your focus and really find your place in blogging! Good luck with all of your 2015 goals 🙂

  3. So that list looks a lot like my list of to-do’s for the year. I decided to approach it the same way I approached grad school. You get your syllabus at the beginning of the semester, and you tackle one week at a time. That eliminates the overwhelm! I also need to table new ideas and focus on what I’ve already laid out – last year, I got distracted by all the new things I wanted to do! Also, great list of tips for staying focused!

    • I know exactly what you mean by getting distracted by new ideas! Definitely happens to the best of us. Here’s to staying focused and killing it in 2015!

  4. We have both have very similar lists! EVERY time I visit your blog I come away with knowledge and perspective. THANK YOU :] I also, seriously want to invest in Photoshop! xo

    • Good luck with investing in Photoshop this year! There are tons of great tutorials online that you can research and use as guides along the way 🙂

  5. After using The Nectar Collective’s 2015 blogging goals printable, I managed to narrow my list down to three big, main goals. I decided to adopt this less-is-more aspect to my personal New Year’s resolutions as well 🙂 Instead of making a whole list of things I want to change for this year, I decided to have three personal mantras. This was inspired by Jennypurr 🙂 -Audrey | Brunch at Audrey’s

    • What an awesome approach to blogging and personal goals! That’s exactly what I think is most effective!

  6. I recently ventured into this exciting world of blogging and this post is more than just useful. Thanks for sharing your tips. Much love Maris !

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