Can You Feel That Change is Coming?

The BIG RebrandIf you follow me on Twitter, you’ve probably seen me mentioning a strong want to start fresh, wipe the slate clean and move forward with a new brand. I thought it was just a fleeting thought, but then I realized this wasn’t the first time I had this feeling. And it wasn’t just a by-the-way type feeling, this time, I felt it in the pit of my gut.

So I slept on it, wrote some things, sketched some things, and didn’t act. I thought it was ridiculous that after only being in this space, under this rebrand, for eight months, I was already itching to pack up and go through the process again. And boy, is it a process. New name, new design, refreshed content.

But I noticed, all of those things were coming to me, quickly and almost effortlessly. The name came to me almost instantly, and stuck. I wrote it, typed and and said it out loud and all it felt right. It fits likes my favorite pair of jeans.

I opened up to my blogger and real-life friend Jordan about where my mind was regarding the blog and potential rebrand. I was looking for someone to tell me I was crazy, and to focus on the space I was in currently. Luckily for me, Jordan isn’t that kind of friend. She sees the ridiculous and nontraditional and encourages it, and just like that, encouraged me to press forward with how I was feeling.

So, with a little more motivation, I got to work -designing and writing, planning and mapping. Within the next 24 hours, there was a logo and a brand board in the works. Yesterday’s mood board (as I somewhat eluded to) is the bones of this rebrand. Shortly thereafter, a domain name had been purchased.

I’m not sure how long the process will take, but I know that I don’t want to rush it. This brand has its own feel, mind, and spirit.

There will be some changes, some big and some small; other things will stay the same. I still want to produce content that you all will enjoy. So, I’ve put together a quick survey (will take less than 3 minutes to complete) to help me as I move forward with this project. I’d love if you would share your feedback!

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  1. Can’t wait to see this new brand/ blog you have in stored. That’s exactly how I am right now with my rebranding process I want to make sure that everything is perfect and still working out the little kinks of everything.

  2. I just took the survey! I’m a huge fan of And Yes To Joy and I’m sure what you have up your sleeve will be even better! Congrats on taking the leap of faith! I’m sure that I’m sharing your process, you’ll encourage other bloggers to feel comfortable to take the same leap when they feel like they are itching for a rebrand.

    • Thanks so much for taking the survey, and for being incredible! No, seriously. Your comments, shares, tweets everything give me so much encouragement and motivation and I truly appreciate it!

      I hope that sharing the progress I’m making with this rebrand is helpful to others. Thanks for sticking around for the ride 🙂

  3. I had a rebranding bug bite me a few months ago– I’m still working mine out though. Good for you having so much momentum! I’m excited to see what you’re working on!

    • The rebrand bug bites hard, doesn’t it? Definitely a big decision, but I didn’t regret it the first time and I doubt I will this time around.

  4. Took the survey! Rebranding a website/blog is always exciting! I just finished rebranding my space and it feels so great. So, if you feel it in your gut, just do it! 🙂

    • Thanks for taking the survey, and congrats on your recent rebrand! The new blog looks awesome, and I can’t to see all that you do with your new space!