I’ve mentioned before that I recently had a mini consultation with Kory (who also sent me this gorgeously wrapped package), which really caused me to step back a bit and look at my content. We both agreed that my posts were consistent, and I was doing a lot right, but my entire mission statement wasn’t being portrayed in my posts.
I was covering lot’s on blogging and branding (mainly because those were fresh on my mind post rebrand) but less on organization and wellness, which are just as important in this space.
I took a look at my editorial calendar and decided that a fresh month was a good time to freshen up my content a bit. I wanted to refocus and insure that there was balance in my posts.
I decided to take advantage of a big empty wall in my bedroom and get visual with this project. I grabbed two sets of different colored post-its and got to work. On the green port its, I wrote all of the topics this blog aims to cover: blogging, wellness, organization, goal setting, and design. When I first started listing out these big themes –what I’m calling my foundation, I noticed a bit of overlap, so I merged wherever necessary.
Doing this helped me to see the big picture of everything E&M aims to be.
Next, I grabbed blue post its and started writing out themes and post ideas under each green post it. I aimed to write 4-5 post ideas on each blue post it, which gave me about 25 new post ideas. Yepp –just like that, I developed roughly 25 new post ideas, and I knew they all fit into the themes my blog covers.
By growing from my roots and blog foundations, I was able to come up with interesting and original content ideas that will help me to create truly genuine and really authentic posts for all of you. It was simple, eye opening and helpful in so many ways.
Once I was done with my post it wall, I also realized that my editorial calendar needed to be reformatted to suit a style that enabled me to curate posts in this manner. Originally, I created a printable editorial calendar for myself that had a 30-day view of the month, an area for notes/ideas, and a to-do list. I would simply fill in posts every two weeks or so until the entire month was scheduled.
This is what caused my blog content to become dense. I was focusing on producing content consistently, but there wasn’t much diversity in my post schedule.
I recently reformatted my editorial calendar, and introduced two major changes: 1. Each print out focuses on one week, rather than the entire month, to help me be in tune with my posts and, 2. I add the category/theme of each post next to the post idea/title, to insure I’m touching on all of those foundation themes.
If you’d like a printable version of the calendar I’m using, let me know in the comments and I’ll likely send it out in a newsletter!
Have you ever stepped back to reevaluate your blog’s content?