Can I be honest? I work really hard on my blog posts. I put a lot of passion, care and love into everything I post here, or send out in my newsletter. When I finish a piece of content, I feel so proud and eager to share it with as many people as possible.
Before I began blogging with direction and purpose, I rarely promoted my posts heavily. I would tweet out links on occasion, but that was as far as I’d go. Self-promotion didn’t feel comfortable to me, I thought people would think I was full of myself, or that they wouldn’t respond well to what I was sharing.
Everything has changed now.
I’ve accepted that there is value in my content, and that I should share what I’ve produced with as many people as possible to live out not only my brand’s purpose, but my own purpose as well. So, that’s what I want to talk about today: how to repromote and repurpose older blog content to help increase your traffic + keep eyes on all of the amazing content you’ve created.
Just because a post is a few days, weeks or months old does not mean it’s outdated. Most posts don’t have expiration dates on them, so by sharing them consistently, you’re giving readers more of a chance to soak up good information. If you’re a WordPress user, there are plugins like this one to make that process incredibly simple. Personally, I opt to skip over the automated re-share systems and developed my own strategic method of sharing.
Here are my top tips for repromoting and repurposing older content.
>>Look at what’s happening now –current events, hot topics in the blogging community, special events that are taking place. Then, review your content and pick out select posts to share throughout the week that will be relevant and helpful during that time. It’s a little more time consuming, but it helps target and position your content to yield the best results possible.Continue Reading