I’ve been using my (rare) quiet moments to plan some exciting things for the blog in the coming months. Nothing makes you reflect on your branding more than considering brand extensions, so this post was born in rapid fire during one of my brainstorm sessions!
When I was planning and launching the Ember & March brand, I was fortunate enough to be able to have maximum control over what was created. I knew I wanted to design everything myself, and plan to add even more personal touches to the blog in the future.
It’s important that you’re able to see yourself in your brand; that you get to leave your fingerprints and traces of your identity throughout your space. I know my mark is here, and hope it’s felt. But I also understand that other bloggers and creatives who don’t have design skills, or even fully understand branding, sometimes feel limited in their control over the final product.
When working with a designer, in order to get the best result, don’t be afraid to speak up and express, as best you can, what you want. If something doesn’t look or feel right or as you envisioned it, be sure to say something! When deciding to work with a designer on your brand, be sure to review designers carefully. Does that designer have other project similar to the one you want executed? Does their style match your vision?