First and foremost, I think it’s worth mentioning that writing personal bios is literally the bane of my existence.
What’s more awkward than either: writing about yourself in third person a la ‘Amber is a multi-passionate….’ or created a list either humbly bragging or blatantly begging about what you do/what you’d like to do. It’s weird! But so, so necessary.
I was inspired to share my thoughts on this after reading this post from Tara over at Braid Creative. The need to share it was even further solidified after meeting with a new freelance client about content/social media and online presence.
It’s no secret that, if you use it well, social media can be crazy powerful in helping you network, grow your blog or business and connect with like minded people. The first step to this, besides just being on social, is getting figuring out what exactly you want to say, and how you can say it uniquely. Then sitting back, hoping that someone following along will share whatever it is that you’re saying. Having a bio that states who you are and what you’re talking about definitely helps people want to end up in your friend zone. It’s like walking into a room with a bright smile and good outfit: it makes you more approachable.
Talking about writing a strong bio is easier said than done, like most things online. But if you have a strategy and some intention behind it, I promise it won’t be as painful.
start here // answer these questions —
Who are you?
What do you do/want to do?
Why do you do that? Who are you hoping to help?
What makes you different than other people with similar goals?
What are your personal hobbies/interests?
Now take the answers to these questions, and tweak the copy so that it reads quickly and cohesively. Think bullet points, if that helps.
I typically glance at bios on social media for about 15-30 seconds. In that short amount of time, I’m either sold or totally turned off. I’m guessing it’s the same for most of you reading this, and it’s definitely common in the blog readers (or potential readers), business partners and brands you’re hoping to convert to followers.
People want to add others of quality and substance, who can either help them or whom they can relate to.
So when you’re writing your bios, envision who you’d like to be reading it, and who you’d like to hit that follow button. What do they need from you, and what do you need from them? Looking for more freelance clients? Then mention some of your skills or a recent project you’ve worked on. Trying to grow community and build an online support base Share your heart and passions, what you’re seeking, or what you’re tired of lacking.
Don’t feel the need to put on airs or take on the personas of other people doing something similar to what you do or what you want to do –because it’s already being said, and everyone will see right through you. No one likes a fake, authenticity is still a virtue.
What specific questions do you have about writing a social media bio, or any bio? Leave your questions in the comments below, or shoot me an email if you’d like to be a little more personal. I’d love to help ya out.