Ever since I launched E&M earlier this month, I’ve had such an easiness and an unexplainable joy about this new brand. It feels so true to me, and my values, in a way that nothing I’ve created online ever has. I feel completely unrestricted and free to create my own way.
When I first started putting together brand boards and writing up a vision for Ember & March, summing up what this blog would be about, creating a tagline, did not happen right away. In fact, it was the very last thing that came about, and the one piece of this brand’s puzzle that required the least amount of thought.
Well lived. Well Designed. It was that simple.
But, what does it mean?
I don’t think that the messaging in the tagline is too cryptic or hard to understand, but I hate to assume. So today, I thought it would be worthwhile to break down exactly what it means. The foundation of everything that Ember & March is and will grow to be.Continue Reading