Welcome back from the long weekend! I hope that yours was as refreshing and relaxing as mine!
Lately, I’ve been thinking a lot about all of the many facets of blogging and being a blogger. Topics that run the gamut from authenticity, goals, content, and of course –the thought that led me to today’s post, making money as a blogger. Earning an income from your blog is definitely something that most bloggers tend to put out there when required, but not outwardly mention without request. In part, I believe this is because responses and feedback to bloggers who do make money through blogging can either be incredibly kind and encouraging or pretty negative and disapproving.
Personally, I am all for it. If you can turn a passion into a profit, I vote go for it –make your money in a way that benefits yourself and others. Make yourself financially and spiritually well off.
How do we picture bloggers who earn a profit from their sites? I think the view can be pretty standardly described: put together women with Pinterest perfect lives who spend their days assembling DIYs, sipping exotic brewed coffee and styling the perfect Instagram photo. For many bloggers who earn money from their sites, this may very well be aspects of their daily lives. But what about all of the added work that they do –the parts of their day that (I believe) more than warrant them worthy of earning a return on their investment.
What about the hours spent taking and editing photos and post graphics, scheduling social media posts, developing post ideas and creating editorial calendars. As a PR student, almost 100% of the skills I use as a part-time blogger are transferrable to the field. In almost every internship interview I’ve had (and I’ve had quite a few) I discuss blogging, and how those skills set me apart from other candidates.
We would never say that a marketing manager, community relations expert, PR professional or communications director does not deserve to earn income from their work. So why would we expect a blogger, who works just as hard, and may even share many similar responsibilities, to work for free?
Over the past few months, And Yes To Joy has seen a lot of really awesome growth, which made me so incredibly proud. I started thinking about opportunities which could grow and enhance this space even more. I already offer sponsorship options, and even designed one package with small businesses and brands in mind. But I haven’t had the chance to work with larger brands yet, and if you haven’t guessed from your time around these parts, I totally believe in the power of a genuine, authentic and practical brand.
I want to extend the blog as a platform to other brands that I believe in. Brands that I think all of you would be interested in learning about and gaining access too.
After doing some research, I decide to explore joining affiliate programs, and after exploring all of my options, I applied for and was accepted into two awesome affiliate programs.
I won’t lie, I was nervous as to what the response to readers would be upon seeing that certain links and advertisements could lead my my earning profit. I wondered if it would deter people from stopping by the blog, or if I’d had to explain or justify myself to be seen as the same credible, trustworthy blogger. I truly hope this isn’t the case.
In part two of this post, I’ll be discussing a few myths about making money through blogging, ways to earn money, and disclosing properly.
In the meantime, I’m interested –what is your perception of bloggers who earn money (via sponsored posts, affiliate links, Google Ads, ect) from their blogs? Do advertisements and affiliate links deter you from reading a blog?